How to Establish Conversion Tracking for Google Advertisements and Facebook AdsTracking conversions is an essential part of any type of advertising campaign. Discover just how to set up and utilize conversion monitoring for your Google Ads & Facebook advertisements.Develop a conversion activity in your Google account and define the name, home windo… Read More

How to Measure the Success of Performance Marketing CampaignsPerformance marketing is a data-driven approach that focuses on results. Unlike traditional ads that pay for impressions, clicks or other mid- and upper-funnel metrics, performance marketing campaigns focus on driving sales and conversions.To achieve this, marketers need to be constantly … Read More